/ festa junina | Client:
Winover Contact Center
Linked at the traditional Festa Junina(*), Winover mixed the visual elements of the interior with technological prizes and promoted the retention campaign and new agreements. With parties and traditional clothes, in addition to engaging to boost sales, employees had fun with this mix.
(*) Festa Junina, or the June Festival, is a Catholic tradition that was introduced to Brazil during the country’s colonisation by Portugal (from 1500 to 1822). Its events are based on the European Midsummer festivities, which celebrate the harvest and the saints, mainly Saint Anthony, Saint John the Baptist, and Saint Peter. Despite its religious origins, the emphasis of Festa Junina is on creating a large social gathering of dancing, drinking, and eating, especially in larger cities.
Com gancho na tradicional festa junina, a Winover misturou seus elementos visuais com prêmios tecnológicos e promoveu a campanha de retenção e novos acordos. Com festas e roupas tradicionais, além de se engajarem para alavancar as vendas, os colaboradores se divertiram com esse mix.